Do we still need local radio? The executives at Global, who operate the stations Capital, Heart and Smooth, don’t seem to think so. They’ve just got rid of all 22 of Heart’s local breakfast shows and, from this week onwards, are broadcasting a single, London-based breakfast programme across England, Scotland and Wales. Similar plans are afoot for centralising other shows and the same is happening on Capital and Smooth.
It’s a ridiculous idea. The new Heart Breakfast, presented by Jamie Theakston and Amanda Holden, is clearly intended to compete directly with Chris Evans at Virgin and Zoë Ball at Radio 2, but it was instantly greeted with dismay by listeners at its launch on Monday morning....
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